ViSTA collects 62,607 pieces of garbage in one hour throughout Victoria, BC

Fourth annual garbage cleanup marks Earth Day – Wednesday, April 22, 2015

April 21, 2015, Victoria, BC – The city’s streets, parks, and waterfront are cleaner than usual this Earth Day, thanks to the efforts of the Victoria Sustainable Tourism Alliance (ViSTA), who in the period of one hour collected 62,607 pieces of garbage.

Eagle Wing Tours, the winners of the competition (the top team to pick up the most garbage in a one-hour window), were awarded the coveted ‘Golden Garbage Award’ presented by Mayor Helps. All refuse and recyclables collected during the challenge will be responsibly recycled and disposed of by ReFUSE using separate bins for garbage, mixed fibres (paper/cardboard) and mixed containers (tin/plastic).

“We’ve been going strong for four years and in that time we’ve collected close to 150,000 pieces of garbage,” says Avril Matthews, ViSTA partner and director of sales and marketing for Inn at Laurel Point. “Victoria is one of the most beautiful places in Canada, and the majority of our refuse is small, often going unnoticed by passers-by. But, it’s there and ViSTA is committed to this annual clean up.”

As per the annual tradition, the majority of teams dressed up, ranging from corporate wear to themed-costumes. For the past four years, Eagle Wing Tours has adopted a Neptune theme, bringing attention to their task of cleaning up the beach along Dallas Road by Clover Point.

Earth Day is the world’s largest and most celebrated environmental event. Each year, more than six million Canadians join 1 billion people in more than 170 countries in staging events and projects that address local environmental issues. Earth Day was first launched in 1970 in the United States as an environmental awareness event (the first International Earth Day was celebrated in 1990). In Canada, Earth Day has grown into Earth Week and even Earth Month to accommodate the influx of environmental-related events and projects.

About ViSTA

As leaders in sustainable, responsible tourism, the Victoria Sustainable Tourism Alliance believe that by supporting each other in a common goal they can build value for their member companies and their guests and can influence the tourism sector, governments and local communities to identify and implement sustainable best practices.

Media Contacts:

Brian Cant, Tartan Group: 250-592-3838250-888-8729 (cell) or brian@tartangroup.ca

James Anderson, Tartan Group: 250-592-3838 or james@tartangroup.ca